Brendan Garrett

I'll help your stories come to life

Whether it's working with you to create your own narrative or tweaking the story you've already told, I can help you communicate better with your customers.

With experience from both the editorial and authorial side of writing, I can work with you to develop your brand's voice and understand how that voice will be heard.

Having previously specialised in alternative financial writing, I am seeking new opportunities to expand my areas of expertise and to work with exciting companies.

Writing

With experience writing for a variety of audiences, I can craft a voice suited to your brand. Serious or whimsical, blunt or subtle, cutting or comfortable, I am versatile and will find the tone that's the right fit.

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The Story Behind The #BrokersAreBetter Super Bowl Commercial

Watching the Super Bowl, you may have seen a number of oddities: the resurrection of a peanut as an infant, the tattooed inside of a popular rapper’s head, Google’s plea to be the hub for all your elderly relatives’ memories, and, on top of it all, a cheeky spar between mortgage lenders.

Quicken Loans, the Detroit-based mortgage provider, had an ad that featured Hawaiian actor Jason Momoa reveal his ‘true’ self, all while explaining the values of Quicken’s Rocket Mortgage product. Par for the c
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Turning a New Leaf: Banking Committee Chairman Says It’s High Time for New Cannabis Company Regulations

Recent years have seen a surge of popularity for the legalization of cannabis movement across the United States. Beginning with the normalization and legalization of the herb for medicinal use, and then the outright legalization of it in California, Colorado, Oregon, Nevada, Alaska, Michigan, Vermont, Massachusetts, Maine, Washington, and D.C., most states now support legalization in some form (ie. medicinal use being allowed, or at very least access to CBD products) with the exception of three.
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The Aftermath: What Industry Experts Had to Say About The Future Alignment of People and Data

Broker Fair Virtual took the chance to explore these new perspectives in The Aftermath, a panel featuring Moshe Kazimirsky, VP of Strategic Partnerships and Business Development at Become; Heather Francis, CEO of Elevate Funding; and David Snitkof, Head of Analytics at Ocrolus. Here, the industry experts discussed what the future of data and people may look like, what the new things that funders are looking out for are, and how the coronavirus has changed consumer and merchant behavior.

First u
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Good Internet Connection: A Recap of Broker Fair Virtual’s Debut

Last week’s Broker Fair Virtual was the first of its kind for the industry. The day-long event offered talks and networking, just like the in-person event, albeit without the catering service and open bar. Offering a digital space that included a virtual auditorium, networking lounge, expo hall, and individual company booths, the event attempted to recreate the experience of connecting and mingling with the rest of the industry, as much as was possible.

Kicking off with a Matrix-inspired introd
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Become: The Who, What, and Why of a Rebrand

Last week Lending Express rebranded to Become. Founded in 2016, the company, which educates businesses looking for loans on how to appear more attractive to funders, was spearheaded by CEO Eden Amirav in Australia originally, with an eventual expansion to the US. Three years in, the company has over 50 lending partners across its two markets, a record of having facilitated over $150 million in funding, and more than 150,000 members on their platforms. As indicators of progress go, these are far
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Ireland’s Alternative Finance Industry and the Coronavirus

As the effects of the coronavirus continue to slow down the American economy, around the world, many countries remain in lockdown, with their businesses having been halted. Be it to the north, south, east, or west, of the United States, the results are the same: money has stopped flowing. As such, we took the opportunity to follow up with some of the businesses that featured in our coverage of alternative finance in Ireland last Fall, hoping to see what differed and what was the same in their re
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Interest in State-Backed Digital Currencies Rising

This week, two House Representatives presented Federal Reserve Chairman Jerome Powell with a letter calling for the Fed to seriously consider the creation of a digital currency.

Beginning their letter with, “As you are aware, the nature of money is changing,” French Hill (R-AR) and Bill Foster (D-IL) run through a brief history of money as we know it before relaying their central worry, “that the primacy of the U.S. Dollar [sic] could be in long-term jeopardy from wide adoption of digital fiat
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Salaries For All, Even For Gig Workers

“If we don’t solve the problems, there’s just a nightmare coming.”

This is how Trezeo’s CEO and Co-founder Garrett Cassidy views the work that he and his company are doing. Created in 2016 with the aim to provide support to self-employed people via income smoothing, Trezeo offers workers whose income streams may be irregular the opportunity to have structured and regular paydays similar to those who earn a salary. And with the number of self-employed in the UK currently at approximately five mi
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“You’re Not an Entrepreneur Until…”: How IOU Financial Worked its Way Out of ’08

“It makes you feel old, but I don’t feel that old,” is how Robert Gloer, President and COO of IOU Financial, describes what it’s like to have been in finance since the early nineties. With his career predating social media and the explosion of tech in the workplace that has marked the previous two decades, Gloer could be presumed to be behind the times with regards to digital resources, but the practices of IOU indicate otherwise.

Born from a chance meeting between Gloer and his business partne

Editorial

Having worked in editorial departments for publishers of academic texts and fiction, I understand the importance of style and how critical context is to communication. My experience as an editor spans copyediting and proofreading work on history, medical science, and engineering textbooks; as well as novels, short stories, poetry, and school publications.

Contact

You can reach me at:

bjmgarrett@gmail.com

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